Tips on how to Shield Your Logos as China Manufacturing Declines

Defending Your Model Identify as Manufacturing Leaves China

The latest decade-low in China’s manufacturing exports has pushed many Chinese language factories into survival mode, resulting in an escalation in trademark theft incidents as they search new income channels. The continuing commerce skirmishes between China and financial powerhouses like the US and the European Union have additional tightened the monetary vise across the necks of Chinese language producers.

This mounting stress has led to a surge in incidents of trademark theft as a way of diversifying income. Chinese language producers, looking for various income channels, are actually pilfering overseas model names in what looks as if document numbers, after which manufacturing and promoting merchandise underneath these usurped identities. For one more instance of how China’s declining fortunes have precipitated Chinese language producers activate their very own clients, see Combating Again In opposition to Pretend (and Actual) Sinosure Claims: A Primer.

This put up will concentrate on the escalating challenge of trademark theft in China and set forth the methods firms can use to guard their emblems in opposition to China trademark theft.

A Quick Historical past on China Trademark Theft

The beneath is a quick historical past of the China trademark theft frequency the attorneys at my regulation agency have encountered:

  • Ten years in the past: Round one name per week relating to trademark theft.
  • 5 years in the past: Improved IP legal guidelines decreased calls to 1 a month.
  • Submit-COVID: Calls spiked to at the least one every week.

The Escalation of China Trademark Theft

This pattern, highlighted by the elevated calls to our agency, underscores an acceleration of trademark theft by Chinese language producers. Some Chinese language producers don’t even wait for his or her relationship with their overseas firm product consumers to say no earlier than stealing model names – we’ve seen factories register buyer emblems simply days after the preliminary outreach.

This displays each financial challenges and exploitation of authorized loopholes. Many Chinese language factories register emblems underneath a relative’s title, which makes invalidation troublesome. Some promote merchandise underneath stolen manufacturers earlier than fulfilling preliminary orders. We all know of firms which have paid a whole lot of hundreds to reclaim hijacked emblems and unblock seized items.

Don’t Rely Solely on Your Contracts to Shield Your Logos In opposition to China

If you wish to defend your model names or logos, you need to search to register your model names and logos as Chinese language emblems earlier than revealing them to anybody. Interval. As soon as another person registers “your” mark in China, they will block exports of any items carrying that model — together with yours! As Chinese language suppliers develop extra determined, crucial factor you are able to do — even when your product is just for export from China — is to safe a Chinese language trademark in your model names and your logos.

My regulation agency’s China trademark attorneys have been as soon as offered with a scenario the place an American firm’s Chinese language producer had registered 17 emblems with out the American firm’s consent, then approached the American firm’s clients providing the identical product at a 40 p.c decrease value.

In response, we devised a method the place we registered the American firm’s model title as a Chinese language trademark for a separate product, which was a extremely seen a part of the corporate’s essential product. Moreover, as soon as the merchandise reached the US, the American firm added its model title to a different portion of the product utilizing stickers. Though this resolution barely eroded the corporate’s margins resulting from the price of making use of the stickers, it successfully countered the trademark theft, underscoring the significance and effectivity of proactive trademark registration in China.

Measures to Shield Your Model Identify from China

There are a selection of steps you may take to guard your mental property from theft in China, together with the observe:

1. Register your emblems in China

That is crucial step you may take to guard your model names and logos in China. Upon getting registered your emblems, you should have the unique proper to make use of them in China and might take authorized motion in opposition to anybody who infringes in your rights.

2. Register your China registered trademark with China customs

China Customs can cease merchandise from leaving China which might be infringing in your China registered emblems. The flexibility to dam infringing merchandise from exiting China is a compelling motive to make sure your model names are registered as emblems in China, even when your sole exercise there may be having your merchandise manufactured.

3. Enter right into a written contract together with your Chinese language producer

Your contract ought to embrace particular provisions on trademark safety, corresponding to a requirement that your producer preserve your whole confidential data confidential and that they don’t use any of your mental property with out your permission. Earlier than divulging any delicate data, make sure that all events concerned signal sturdy China-centric Non-Disclosure, Non-Use, and Non-Circumvention (NNN) Agreements. These authorized paperwork are tailor-made to the Chinese language authorized panorama and supply a stronger authorized footing in comparison with generic NDAs.

4. Conduct due diligence in your Chinese language producer

Earlier than you begin working with a Chinese language producer, it is very important conduct due diligence to evaluate their credibility and status. This contains checking references, reviewing their enterprise historical past, and analyzing their monetary stability.

5. Monitor your mental property for infringement

It is very important monitor your mental property for infringement frequently. You are able to do this by utilizing on-line instruments or by hiring an out of doors trademark monitoring agency.

6. Pursue authorized motion 

 In case you discover somebody is infringing in your mental property in China, you may take authorized motion in opposition to them. This may occasionally contain sending a cease-and-desist letter, looking for to invalidate their trademark submitting, submitting a lawsuit, or working with Chinese language Customs to grab infringing merchandise.

Generally it is smart to contemplate pursuing authorized motion in opposition to your personal attorneys in the event that they offered you with incorrect or insufficient China trademark recommendation (which sadly, we see far an excessive amount of of). This can doubtless not be a viable choice in case your authorized illustration was sourced from on-line submitting firms or pretend attorneys, which have seen an increase in prevalence. See Pretend China Legislation Companies Are The Actual Deal.

Previous Methods In opposition to Trademark Theft

The beneath are just a few situations that illustrate a few of our strategies for mitigating trademark theft in China:

Case Examine 1: The Proactive Registration Strategy. A number of years in the past, we represented a Northern European dwelling equipment model which was about to launch its new product line. Earlier than the product launch, we suggested them to swiftly register their model title and emblem in China. Six months later, a competitor tried to register a confusingly related model title. However since our consumer’s trademark was already registered and in place, we managed to thwart the competitor’s registration try, making certain the model’s integrity within the Chinese language market.

Case Examine 2: The Authorized Loophole Battle. A North American tech startup approached us after discovering that their product blueprints had been replicated and their merchandise have been being bought underneath an analogous model title in China. The catch was that the infringing firm had used authorized loopholes to make it difficult to show trademark infringement. We suggested our consumer to leverage design patents in China, which concentrate on the visible look of a product. By specializing in the design elements the place the replication was most evident, we constructed a case that ultimately led to the Chinese language firm stopping what we noticed as its counterfeiting.

Case Examine 3: The Collaboration Technique. A well known electronics firm got here to us going through rampant counterfeit merchandise within the Chinese language market. As an alternative of adopting a purely confrontational strategy, we proposed a method to collaborate with a number of the bigger counterfeit producers. By providing them a official license to provide sure objects underneath strict high quality management, the model not solely decreased unlawful counterfeits but additionally tapped into the Chinese language market, the place it had nearly no presence earlier than. This collaboration led to a win-win state of affairs, with the model gaining market share (through its licensees) and the producers working inside the authorized framework.


The exodus of producing from China, coupled with China’s financial downturn, has led Chinese language producers to use overseas model names at an alarming tempo. This amplifies the need for overseas entities to take proactive measures to guard their emblems earlier than partaking in enterprise relationships with Chinese language firms.

By looking for early registration of emblems, diligently assessing potential enterprise companions, and using sturdy authorized frameworks corresponding to NNN agreements, firms can mitigate the dangers related to Chinese language trademark theft. Moreover, establishing vigilant monitoring and enforcement mechanisms, coupled with partaking China-knowledgeable authorized experience, can empower overseas manufacturers to deal with infringement swiftly and successfully. See additionally The 4 Greatest Methods to Shield Your IP from China.

The problems I focus on above apply (with considerably much less power) to most different manufacturing nations as nicely. And as manufacturing continues emigrate past China, it is going to be vital that firms defend their model title wherever their manufacturing takes them.